One of the amazing things about Eye of Horus Cosmetics is how they constantly come up with formulas that are plant-based, paraben-free, cruelty-free, and ideal for sensitive eyes. Taking a cue from the Ancient Egyptians who used natural ingredients to create eye makeup products, which they believed provided protection back in the day, Eye of Horus Cosmetics uses only natural oils and waxes such as Rice Bran, Beeswax, Carnauba, and Candelila Wax, which are present in most, if not all, their products: the Goddess Mascara, Goddess Pencils, Liquid Series, Eye Shadow Palettes, and Brow Perfection Series.

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Channeling their innovative energy, Eye of Horus recently came up with a new formulation and launched a new product–their Bio Lash Lift Mascara, a vegan mascara designed to amplify your eyes organically with dramatic super lengthened lashes.

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To highlight it further, Eye of Horus together with the Glamourbox Team arranged an exciting event at SM Makati last November 24. In the morning, magazine editors, bloggers, influencers, and top makeup artists experienced an Egyptian-inspired makeover care of celebrity makeup artists, Sylvina Lopez and Katchie Mejias. Their portraits were then taken by professional photographer, Jory Rivera.

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There was even a Pharaoh present to take photos with the guests and emphasize the Egyptian branding of Eye of Horus.

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What makes the Bio Lash Lift Mascara unique compared to other mascaras is that it contains Laminaria Digitata Extract, a marine algae noted for its hair regenerating and revitalizing properties to increase lash length, and Galactoarabinan, a biodegradable plant-based collagen to boost the lashes further.

process0559Beauty Bloggers and Vloggers with Eye of Horus Pharaoh and Glamourbox Girl Boss, Lia Andrea Ramos

process0712The Glamourbox Team

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The Bio Lash Lift Mascara is currently available at the Glamourbox online boutique for an introductory price of Php 1,150. You can also view the entire range of Eye of Horus products here.

xoxo-glamourbox-team

 

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