In this edition of Real People, we were thrilled to have interviewed founders of the fun and vibrant swimwear brand, Sirena Swimwear: Erika Hocson and Sam Pinto.

Both have the same obsession for the beach, have a very simple routine when it comes to their daily beauty regimen yet still look flawless (we’re so jealous!), and embrace their natural beauty with breathtaking smiles.


Erika Hocson and Sam Pinto of Sirena Swimwear

1. How did you guys come up with Sirena Swimwear?

SAM: Well, I’ve been surfing for 4 years now and I realized I need more and more bikinis so why not make my own and share with other people my love for the beach.

ERIKA: Since I’m already working for an online store ( that sells products you’ll need for the beach, I thought it was the perfect thing to do.

Plus we both love going to beach, so it was a win-win kind of thing!

2. What’s your inspiration behind the brand?

SAM: My inspiration is basically just the beach, the feeling of the sand in your toes, the sea breeze in your face.

ERIKA: Exactly. And for the first collection called Ocean Dreams, we just wanted it to be fun and vibrant.


Erika Hocson

3. How do you define your personal styles?

SAM: On my non-working days, I try to be comfy. I loooove plain white shirts (I think I have around 10!) They all look the same, I know…but I love them. Hahaha! But when I have work, I try the sexy/classy look.

ERIKA: My go-to is denim shorts (or ripped jeans) and black/white/gray tops. Can’t go wrong with that! Haha! But for events or occasions, I add a little color. No particular style, I just make sure I’m comfortable with it.

4. What does your daily beauty regimen look like?

SAM: Oh gosh, none. Hahaha. Well, during the day I only put my BB cream. At night, I just use moisturizer.

ERIKA: I start (and end) my day using facial wash, toner, moisturizer, and I recently started using eye cream. As for makeup, my go-to is just eyeliner and lipstick.


Sam Pinto

5. What is your one beauty indulgence?

SAM: Taking a long hot bath after a long day.

ERIKA: Same as Sam’s. Hahaha! Who doesn’t love that?

6. Best beauty secret that you learned from your mom?

SAM: Always go natural! For example, since I go to the beach a lot, it dries my hair like anything so I just put virgin coconut oil to bring it back to its nice silky state.

ERIKA: No matter how tired you are at the end of the day, never go to bed with makeup.

7. Best beauty discovery from abroad?

SAM: Always moisturize! Especially in cold places, when your skin dries up like anything. I can shower in lotion. Haha. Well, it also applies here after a good surf day, so I moisturize with Aloe Vera lotion.

ERIKA: Neutrogena Naturals! When I went to the States recently, I loaded up on their moisturizers and facial wash because I don’t think they have the Naturals line here yet. It’s amazing!


8. Beauty item you can’t live without?

SAM: My eyeliner! Lol. Always gotta have my eyeliner.

ERIKA: The Body Shop’s liquid eyeliner has been my favourite for several years now.

9. Who is your beauty/style icon and why?

SAM: Well, I follow a few on Instagram, like this girl named Amreezy – the Bombshell. Her makeup is just so clean and on point. Love her!

ERIKA: Alessandra Ambrosio. She’s always been one of my favourite models. She carries herself so well and always looks classy, even if what she’s wearing is clearly very sexy.

10. One word that best describes you.

SAM: Mermaid. Hahaha!

ERIKA: Hmmm… Patient.